Samsung Q7F 98" QLED 4K Ultra HD Vision AI Smart TV

Product Overview

Bixby

With updated intelligence, Bixby in your Samsung AI TV is the perfect center of your Al home. It can process multiple commands at once, and it's better at grasping the wider context. Enjoy smoother conversations, easier searches, more intuitive reactions and seamless device control.

Adaptive Sound

Adaptive Sound has audio scenic intelligence that optimizes sound based on real-time scene analysis by content type.

Generative Wallpaper

Choose keywords for the ambiance you want, and let Al work its magic. Your TV will generate beautiful, one-of-a- kind images that can change the atmosphere of your home.

Q4 AI Processor

Samsung’s AI processor helps optimize any viewing and sound experience for 4K TVs.

100% Colour Volume with Quantum Dot

Quantum Dot technology delivers stunning picture quality. With Colour Volume 100%, Quantum Dot takes light and turns it into breathtaking colours that stays true at various level of brightness.

Colour Booster Pro

Al recognizes each scene and enhances colour expression accordingly, so your viewing experience becomes morevivid and dynamic.

Quantum HDR

Experience the full power of every image with Quantum HDR, which brings out detail and contrast. The dynamic tone mapping of HDR10+ creates deep blacks. vibrant imagery and details that always shine through.

PANTONE Validated

As a trusted symbol of colour fidelity by industry experts, 'PANTONE Validated' certifies the accurate expression of 2,140 PANTONE colours and 110 newly-added skin tone shades, so you can be sure that you're getting a rich, true- to-life viewing experience.

4K Upscaling

Our powerful 4K upscaling technology ensures you get up to 4K resolution for the content you love.

Gaming Hub

Your TV has a central hub that organizes games from apps, consoles and cloud platforms in one convenient place. It also offers recommendations based on what you like to play, so you can easily discover new favorites.

Motion Xcelerator

Experience a clear picture as your TV estimates the movement between frames, then uses that information to improve motion smoothness for subsequent frames.

Al Auto Game Mode

Let your TV detect the type of game you're playing and optimize the settings. You can free yourself from the usual setup hassle and just play.

Game Bar

Optimize your gameplay even more with Game Bar. Samsung TVs give you a handy in-game menu for settings like FPS, input lag, minimap zoom and more. It also lets you apply ultra-wide aspect ratios of 21:9 and 32:9 to expand your view on bigger screens.

Hue Sync

Create a dynamic atmosphere with smart lights that sync to your content. Samsung TVs can analyze the colours and movements on screen, then signal to Hue lights for matching effect - resulting in an incredibly immersive viewing experience.

Q-Symphony

Surround yourself with beautifully orchestrated sound. Samsung technology syncs the TV and soundbar audio to play simultaneously - without muting the speakers of either device.

Object Tracking Sound Lite

3D surround sound with our virtual top channel audio allows you to be immersed in the audio experience.

Endless Free Content

Access free channels, including Samsung TV Plus premium channels.Enjoy news, sports, movies, entertainment, music, kids’ shows and more. With new content continuously added, there’s always more to explore.

Samsung Knox Security

Your privacy is secure on Samsung TVs. Sensitive data like passwords are protected, connected IoT devices are monitored and malicious apps and sites are automatically blocked. Plus, Samsung's security team helps keep your TV safe with regular updates.

Art Store

Find your ideal artwork from the world's leading museums and artists. Discover new art pieces with relevant and timely selections that complement each season, holiday and mood.

Samsung TV Plus

Dive into a vast collection of shows, movies and other content on Samsung TV Plus. It comes installed for free on your TV - no payment, subscription or setup required.

Samsung Daily+

Find apps and services for health, work and lifestyle on Samsung Daily+. You can access SmartThings, Workout Tracker, karaoke and more, all in one place.

SmartThings

With a built-in smart hub, your TV can connect and control smart devices — even those requiring Matter and HCA compatibility. You can also get notifications about your devices straight from the screen, including a 3D Map View that shows your entire smart home system at a glance.

Universal Gestures

Easily control your TV with your smartwatch. Just wear your Galaxy Watch and use hand gestures, like pinching to select an option, or moving your wrist back and forth for pause and play.

Al Energy Mode

Energy saving made easy with SmartThings. By turning on Al Energy Mode, it auto detects surrounding light levels and analyzes usage behaviors to adjust the brightness. Also, it analyzes the content scene-by-scene to subtly adjust brightness where possible, to manage energy consumption.

Quick Remote

Through your mobile device, you can access key Samsung Tizen TV features such as media, features, ambient mode and menu. Quick Remote can also act as your TV remote, allowing you to change channels, adjust the volume and more right from your phone.

Slim Look

This beautifully slim design blends into your decor, elevating your style without taking it over.

Adjustable Stand

Get an optimal viewing experience by easily adjusting the spatial position of the TV as desired with the Adjustable Stand. It's also perfect for fitting a soundbar underneath.

Real Colours, Real QLED. You deserve nothing less.

Vibrant and accurate colours amplified by Samsung's Quantum Dot sheet without cadmium that delivers 100% colour volume. No Cadmium: Cadmium free as certified by Societe Generale de Surveillance (SGS), May 2025